Universal Music Enterprises has acquired 11 albums from Elvis Costello's early catalog, with plans to re-release the artist's material via reissues, deluxe editions, compilations and box sets.That last paragraph is the most interesting. While selling the definitive, the company will, in turn, repurpose these mechanicals into other new media domains. I am not so certain that some 50 year old post-punk wants a ringtone of "Watching the Detectives", but I haven't done the research on that. I am certain that if, indeed, that 50 year wants an Elvis C ringtone, it better be the "definitive" version of said song!
The albums acquired begin with Costello's 1977 debut, "My Aim Is True," and continue through "This Year's Model" (1978), "Armed Forces" (1979), "Get Happy!!" (1980), "Almost Blue" (1981), "Trust" (1981), "Imperial Bedroom" (1982), "Punch the Clock" (1983), "Goodbye Cruel World" (1986), "King of America" (1986) and "Blood and Chocolate" (1986).
Although these albums have already been reissued in expanded form by Rykodisc as well as Rhino, UME promises its new versions will be the "definitive reissues." The company also plans to produce limited edition releases for its Hip-O Select imprint, DVDs of videos and concerts and usher Costello's music into new formats such as ringtones.
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