Thursday, March 29, 2007

iTunes Finally Allows Me To "Complete My Album", Enters 21st Century

File this one under it's about time
The iTunes Music Store has introduced a new feature that allows consumers to buy the remainder of an album in one click after initially purchasing select tracks on an a la carte basis.

iTunes is calling the offering "Complete My Album" and it works like this: If a consumer has already purchased three singles from an album via iTunes at 99 cents each and then wants the whole album, priced at say, $9.99, the balance of the tracks is available as bundle for $7.02. The amount the album cost is reduced depends on how many individual tracks from the collection the user has already purchased.

"Its about crediting you for the things you have already paid for," says Eddie Cue VP of applications for Apple.
Next up, no DRM?

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