linkfluence - social graph explained from linkfluence on Vimeo.
What Scoble's experiment/stunt highlighted were two questions: 1) do you own your graph if you place it on a service?; and 2) why is this graph valued? Clearly, the first question is one of contracts legal dispute, but the second question is a point for economic and philosophical investigation. For me, it is clear to me that this not only brings up a classic "is the map the territory" question, i.e. is your social graph your social network, but it asks us to consider whether or not our social networks can be enabled without an effective representation, a graph, of who we know and how we are related. For myself the answer is obvious (it cannot), but for others in these videos and the question of what it is and what it is not, who owns it and what to do with it cannot be so easily resolved. These mappings are too valuable and hold too much at stake in digital media networks for there to be a solution without considerable debate and struggle. And as this video from linkfluence shows, graphing can be utilized as a source of power not only to understand influence but to possibly realize leverage.
PS - Note - the following is cross-posted as part of the MediaCommons project In Media Res.