Thursday, July 19, 2007

Here are "The Pillars of Social Media Marketing". Who Knew?

The Following is Cross Posted at TwoWayStreetResearch.Blogspot.Com

As declarations go, this one is interesting. A search for "Social Media Marketing" came up with this post from October of 2006...
this is what I define as the Five Pillars of Social Media Marketing.

The Five Pillars of Social Media Marketing

Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:

1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction

Ok, this is a post that is a little misleading since it is really about marketing "social media" like MySpace, FaceBook, etc. But the list is solid marketing and could look like this...

1. Declaration What You Do and What You Offer
2. We Will Know You Best By The Company You Keep
3. Let Your Clients Find a Path to Talk and You Should Listen
4. Find A Way to Talk to Your Clients and Potential Markets and Find a Way
to Listen
5. Handshakes are Still Needed
Yep, that makes sense.

Anyways, the fact is marketing is marketing and don't substitute tools for ideas and practices!

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